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Reputation Management METHODOLOGIES
On-going Search Engine Reputation Management – may include but is not limited to:
Website Development: Part of the initial launch will be to develop out several different sites we can utilize to push positive content up on.
On-Page Optimization: On-Page Optimization includes writing new properly optimized content to be posted to the site. This content adheres to all the best practices such as proper keyword density, keyword in the title, keyword in alt tags, proper keyword data in meta-tags, etc. If you so desire and provide back-end access to the site we will post this content for you after your team has reviewed and approved for posting on your main site.
Off-Page Optimization: Not all back-links are equal and you will never find us promise “x” number of back-links since that has little value to you or the end goal of ranking. What we do provide are quality back-links that come from blogs; that specifically talk about the keyword we're trying to optimize for, utilize the keyword as the anchor text, and link back specifically the article we want to rank for that keyword. We highly believe in a sustainable approach to back-links and thus believe in the control of those back-links. When Google makes a change to how they view back-links with an algorithm update we're able to change our approach and make changes to all of the back-links we've previously developed for you. This is how our clients have not only become successful but remain the incumbent winner in their associated spaces.
Toxic Backlink Removal: We will initially look for and then continually monitor for toxic back-links coming from unfavorable back-link neighborhoods, and when discovered we will go through the process to disavow them. We have largely stream-lined the disavow process by continually developing our own software since the announcement of Google's Disavow Tool. Our tool helps locate toxic back-links, requests the site to remove them, automatically checks in 1 week to see if removal has occurred, and then submits a report to Google if they haven't to officially disavow them. This is the documented process that Google requires to disavow toxic back-links. This process can be exceptionally time-consuming if done manually. Our tool does a lot of the heavy lifting, but we combine human intelligence to ensure that ONLY bad links are removed for the best possible results.
Social Signal Development: Social Signals are beginning to have a significant impact on SEO which will impact our reputation management efforts, and that's why when we post up a new piece of content for a client we develop social signals to that content. This is completed through our social signal network that tweets, +1's, and shares the content. We take a much more gradual approach with existing content as Google would view a lot of social signals about an old piece of content as unnatural.
Weekly Meetings: For our clients, we believe that we should have weekly meetings. Search Engine Reputation Management may take time, but we don't believe that our objectives/tasks should take any longer than they need to. By having a regular meeting with us you can keep us accountable, and we'll keep you and your team accountable for the action items that need to take place. In these meetings, we will also be going over reports of the progress of the campaign, and consistently share with you the results of our relationship together.
Reputation Management Ethics
We believe in White Hat SEO, but we actually take our ethics a step further, we pass everything we do through a simple litmus test.
There are 5 questions that must be answered of things we think, say or do:
• Is it the TRUTH?
• Is it FAIR to all concerned?
• Will it build GOODWILL and BETTER FRIENDSHIPS?
• Will it be BENEFICIAL to all concerned?
• Is it the RIGHT thing to do?